![]() ![]() Instead, it has helped make Marlboro Sheetz’s largest discount and largest premium brand by sales. Turning 100 years old is a big deal, especially for an iconic American company like Marlboro. Without it, he said Marlboro could have lost share to rivals. Celebrate Marlboro Cigarettes 100th Anniversary. That boost helped Marlboro’s brands collectively hold about 50% market share. Jerry Weger, director of sales for core products for Sheetz, Altoona, Pa., told the Journal that Marlboro’s “manly-man thing wasn’t that appealing” to the younger generation, but the black packaging gave the brand an upscale image that has allowed it to accumulate an estimated 6% to 8% market share at Sheetz stores. The marketing strategy for Marlboro Black repositioned the brand from a western cowboy theme to more of an urban, tattooed motorcycle-riding persona, the Journal said. The price of 1 package of Marlboro cigarettes in Columbus, Ohio is 8. ![]() ![]() Though it is unclear how much revenue the brand generates, Herzog estimated 1% market share is worth about $320 million in annual revenue for Altria. “It’s making Marlboro relevant again,” said Bonnie Herzog, managing director of beverage, tobacco and convenience-store research for Wells Fargo Securities, New York, to the Journal. Well let you know when your driver is on their way with your precious cargo. Pickup at: 1540 North Olden Avenue, Ewing Township, NJ, 08638. ![]()
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